Question

Topic: Taglines/Names

Naming An Annual Seminar

Posted by Anonymous on 8/5/2014 at 3:34 PM ET 250 Points
Would like to come up with a catchy phrase to name our annual seminar; something that will make you want to attend. the seminar is centered around the drug screening industry and is being held in Miami, Fla. We want to promote interest and increase our registrations as much as possible and that first glance needs to catch attention and make a person want to attend and hear more!
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RESPONSES

  • Posted by Gary Bloomer on 8/5/2014 at 6:19 PM Accepted
    Sadly, catchy phrases do little to make people want to attend these kinds of events. I work with a major healthcare organization and in my experience, people attend these kinds of events because of who's speaking, because of the content, and because of the networking opportunities, and less so because of a name. While a small percentage of that first glance might win a little bit of attention, the trick lies in holding and in directing that attention. Who is your ideal attendee? What is this person looking for in terms of content?
  • Posted by Blaine Wilkerson on 8/5/2014 at 11:34 PM Accepted
    I work in healthcare as well, and Gary Bloomer is right.

    But, you didnt say that you lack incentives. Actually, with all the recent changes to local and federal laws regarding prescription narcotics and prescribing requirements, the interest to learn is "organic" right now. Especially issues surrounding the legalization of marijuana, as well as info about the effects of new designer street drugs.

    A catchy headline approach just might work. Go to Jon Morrow's website at https://boostblogtraffic.com and download his 52 Headline Hacks guide.

    I dont know what your key topics are, but here are a few examples:

    "How Many Patients Did You Overdose on Narcotics Today? Best Practices to Protect Your Patients (and Your License)"

    "Prescribe Narcotics for Chronic Pain Management? Top 5 Steps to Keep the DEA Away"

    "Drug Screening Updates - Your Patients are Smarter Than You Think"

    If you get the free guide, there are a ton of examples and templates for you to choose from.

    Hope this Helps! Good Luck!

    - Blaine Wilkerson
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