Question

Topic: Advertising/PR

Cosmetic Market, Segments For Growth..

Posted by NovaHammer on 1/29/2013 at 8:14 PM ET 500 Points
Working with an new company but wondering about untapped markets for growth for their product line.

Where can i find the concentration/breakdown of target consumers areas and who buys/spends on cosmetic care products and who doesn't ie;

'teens, Gen Y, Gen x, Boomers, Seniors men/women, regions etc.

Product is organic hair and skin care made with products from the sea.

Cheers
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RESPONSES

  • Posted by Moriarty on 1/30/2013 at 8:53 AM Accepted
    Is this any help? https://ak.quantcast.com/in-cosmetics.com/demographics

    Slightly off-topic:

    For a more general approach that might lead you to that "aha" moment, have you tried the Keyword tool in Google Adwords - right clicking a keyword gives you the opportunity to view its demographics.

    There are tools that allow you to discover what is going on visitor wise for a website.

    My guess is that you know all this, only you need a gentle prod. M xx
  • Posted by Moriarty on 1/31/2013 at 9:08 AM Member
    I wasn't aware that I had - perhaps you need to sort this sort of problem out in the php structure?
  • Posted by NovaHammer on 1/31/2013 at 8:35 PM Author
    I think I guilty -I used brackets in my question >:0

    In- cosmetics was a nice intro thanks....was wondering about the dollar spread for each age group spent on services and product....and which demographic was growing or not.
  • Posted by Jay Hamilton-Roth on 1/31/2013 at 9:05 PM Accepted
    This looks to be pretty definitive: https://www.klinegroup.com/reports/cia1.asp
    Another suggestion: look to publicly traded cosmetics companies' annual reports (such as: https://www.loreal-finance.com/eng/annual-review-2011) - there's plenty of details of sales by region, age, product type, etc.
  • Posted by Moriarty on 2/1/2013 at 4:06 AM Member
    From another standpoint, let's reverse-engineer this a little. Cosmetics come in all shapes and forms, some expensive and some not. In other words, don't just look at the people buying cosmetics in general, find out who is buying cosmetics on the Rue de la Folie Regnault and who is popping down to the local drugstore.

    Putting the numbers and figures together will give you an answer. At least it will give you a feel for what is going on to back up the real data you present.

    BTW I thought we had computers to deal with html, avoiding the necessity of paying a moderator to have to write something ;-)
  • Posted by NovaHammer on 2/2/2013 at 9:38 AM Author
    Lots of good input again ....one quick sidebar....in 2 parts.

    What benefits do Home Shopping Channels offer in early product introduction vs catalogue (are they really fussy about which products they carry)..logistically which offers better legs between them or is FB et al best bet for a strong local startup?

    Thoughts on validating testimonials ... is there a danger of pigeon holing products if senior ladies use it versus men or College kids or is science a better way to go instead of age/gender spokesperson image?
  • Posted by NovaHammer on 2/8/2013 at 9:08 PM Author
    So nothing more to help with this foundation cosmetics question...closing this weekend?
  • Posted by Jay Hamilton-Roth on 2/9/2013 at 8:07 AM Member
    Re: Home Shopping Channel, this article may be of anecdotal use (and contacting Eve Pearl for more info): https://www.nytimes.com/2012/09/27/business/smallbusiness/evepearl-a-cosmet...

    Re: testimonials - better to use (micro-)segmentation to identify different "niche needs" (perceptions) - whether that be anti-aging, for repair for outdoor "damage", for prevention, etc.
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