Question

Topic: Other

For Women's Eyes Only

Posted by Deremiah *CPE on 125 Points
How Would You Market To "impact Women" (link over to read the original discussion)

When I first asked the question above I was interested in you trying to gain some knowledge about what it would take to appeal to you or maybe getting your attention without using "Traditional Male Marketing Tactics". But I'm not a female like my friend who really has a heart for wanting to create a strong organization like for instance Mary Kay who was so effective at doing this. So I used the best approach I could think of to getting the most advice (well I could have sent flowers or maybe not included men in the question) but I'm not satisfied so I'm just coming to you as sincerely as I can, please if you get a moment today what would you think are the most important qualities? that appeal to one of the most interesting, unique, complex creations on this planet...

female
woman
women
wife
grandmother
mother
daughter
sister

Thanks so much for taking out the time to respond in your own way...You're the greatest! Is there anything that I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

PS
I'm not concerned about what books say I'm really interested in heartfelt replys of women. If you would like to offer more advice please do not hesitate to click on my customer profile. Thanks for giving.
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RESPONSES

  • Posted by Janet O. on Accepted
    Hi Deremiah, women tend to use more of their senses and intuition to make purchase decisions. If you are able to provide a more personal message and a "whole body" experience, there's a better chance that your message will reach women. Women like to talk with friends and family about what's going on in their lives, pass tips, and share information. The more your product/service generates enthusiasm, the more women will share this info.

    I recently had an experience that supports the above explanation. The foundation I was using was a good one, so I was not looking to switch. During the course of 1-1/2 months, I heard about a mineral-based foundation through my sister and two friends. My sister saw it on an infomercial last year and a friend told her about it this past year. At around the same time, one of my friends saw it on the infomercial, bought it, told me about it. A month later, one of my other friends had a friend who told her about it. Even though I did not need this foundation, I ended up buying it because I knew/trusted my sister and friends opinions and because they were so enthusiastic about it. From what I know, this company has been in business for a good length of time and does not use traditional advertising methods. They rely a great deal on word of mouth.

    The other thing is that women are even busier now than ever and it does not look like that will change. In addition to working a full time job, they are raising children, cleaning house, cooking, etc. Anything that you can do to help ease their busy lives, would be a good thing. Even though the "Calgon...Take Me Away" commercial came out a while ago, the thought behind it is still appropriate. At that moment when the woman was in her bathtub, she had a slice of silence, peace, and relaxation. Hope this helps.
  • Posted by Deremiah *CPE on Author
    Hi jong, wonderful response

    Your input has been a great help to me. Thanks for your fine example, your words of wisdom and for teaching me to see more clearly. Jong if you would ever like my assistance please send me an email. I’ll be very interested in making myself available.

    I agree that the busy lives of women have complicated things for women, children and men. Thanks again. Is there anything I can do for you?
  • Posted by Deremiah *CPE on Author
    Hey Ivy,

    would you be willing to share with me and be the first recipient to contribute to a prototype book on "Women's Eyes"? Which could be an interesting compilation of how women see things.

    As a matter of fact I'm beginning to wonder how many women might be interested in sending me an email if they are interested?

    If you are interested please click my profile and send me an email. I would love to hear from you all and I will personally answer all email replys.

    I had a friend send me an email stating it's been a while since women have had a meeting. Let's start a meeting place for women and "I'll be the first to ask you for directions". Thanks for all of your words they do mean something to me...I just want you to know that. Is there anything I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by Deremiah *CPE on Author
    Mariam,

    it's open just for you. Thanks for your lovely input and be sure to send me an email every now and then. A Happy day to you and Thanks for Giving...Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE
  • Posted by Deremiah *CPE on Author
    Savialeigh,

    Thanks for this post and the previous post you made.

    "ALL WOMEN" are valuable to society no matter what we think.


    "TO CONTROL" AN INTERESTING CONCEPT...
    Savialeigh> More and more women put off having children until they are in their late 20's, 30's, even 40's. They don't lose sight of children as part of their purpose, they control when that will begin. They decide if it will begin.

    Deremiah> I wonder how much frustration comes along with this?

    For centuries men and women have been trying to control when the birth of children will begin and if it will begin but they only seem to become more increasingly frustrated trying to control and mange it (LOL). I think sometimes trying to control something we did not create is where comedy evolved out of.

    Savaleigh>It is not impossible to be a good mother and have a successful career, but it is hard.


    FRUSTRATION...

    Deremiah> I wonder how much frustration comes along with this? This has got to be a tremendous burden on women and if I can spend the next 20 years of my life trying to create a solution for this one thing I believe it will make me a multi-billionaire. I mentor young boys who come from single family homes and I've seen their mothers bewildered by trying to manage being a good mother and having a successful career. I'm not saying women can not do both. I've seen female friends of mine who are married also bewildered by trying to manage both but often I wonder about this...the problem and the solution.

    Whenever I'm trying to manage more than one task that requires a huge amount of time and committment occassionaly I step back and ask myself the question "is this worth it?" Or is there another way to do this that will make it worth the sacrifice?

    GUILT...
    I think parenting carries more guilt when we feel that there is something realistically more that we could have done. If we are doing the absolute best we can, we've thought the decision we have made through from a logical & intiutive point of view then I believe we need to move ahead confidently and stop crucifying ourselves with guilt.

    I wonder do we feel more guilt when we are outside of our natural purpose?

    Or would we feel more guilt if no one said anything at all to us but we saw the things we were trying to work on get out of control?

    In nature when things are outside of their natural purpose i.e., when they are outside of their natural habitat, when they are outside of their natural environment it appears as though there is a lot of frustration and guilt.


    ABUSED CHILDREN & WOMEN

    Savialeigh>Look at all the abused children in this world. Clearly not every woman is meant to raise children!

    Deremiah>Savaleigh I'm not sure that this is necessarily an indication of the fact that some women are not mean't to raise children. First of all it takes a male and a female to make a baby so some of the blame for abused children must be equally divided and shared by the baby's Daddy. Second there are so many factors that I've seen first hand as I've been dealing with children for over two decades that affect why children become abused. A lack of committment by parents (which is often a failure to understand their role in a child's life and their own purpose as it relates to having children) and finally a lack of knowledge which can also be attributed to a lack of committment and failure to understand ones true role in a child's life.

    OUR DESTINY
    There is not enough time for me to go into talking about Destiny and how this affects where we end up and clearly how we SEE ourselves. I think once we understand this then we stop fighting our Destiny at least the ones that are "built into who we are and what we have the potential to become". An apple is an apple is an apple. No matter how much we try to alter it's natural purpose, create hybrids of it while decreasing it's natural purpose to supply us with valuable nutrients we must come to the conclusion that we can not change the Destiny for which it was created. The Destiny that exist in it from birth speaks to us and tells us it's purpose. The purpose of having children has never been to till the soil although children have historicallly been put to work in the fields. The responsibility of tilling the soil can easily be seen written upon the muscle system of good hardworking men who understand their purpose and how that relates to their Destiny.

    HISTORICALLY WHY MANY WOMEN HAVE MOVED OUT THE HOUSE...This can be seen through out the history books I've studied and the results are still the same (Not enough Income to support them) Women have moved out of the house in a great many instances often to accomodate feeding the children they have had and often the children they have been left alone to support without a "Real Man" willing to accept his responsibility.

    THE TRUTH DESERVES BEING REPEATED AGAIN...
    The truth is "ALL WOMEN" are valuable to society no matter what we think, feel or say. Again thanks so much for caring enough to share.

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by Deremiah *CPE on Author
    Michelle,

    Glad to see that you have gotten involved. I'm also glad you extended the boundaries at the end.

    Often I find myself operating in both hemispheres of the masculine mindset/feminine mindset, logically/intuitively, process orientated/goal orientated and single mindedly/multiple mindedly. & I agree with you in that I've seen women who think like men and men who think like women too.

    I feel you when you say the debate has shifted from "equality" to "different but equal" but how? I've actually come to the conclusion does it really matter? I feel personally what is different can not be equal and I'm not even thinking across gender lines. For example having grown up African American/American Indian/White has been a struggle and my question to myself has often been "who can I be equal to"? Furthermore does it really matter? No not to me. I have found my strength in being different more than I have being considered equal by my Black or White friends. Over the years when I lived in all Black communities the children there never saw me as equal to themselves because I had so many ways (read mannerisms) that I had gathered from other non-Black cultural groups. So I figure if I can not be equal to the people in my own racial/ethnic community does it matter that other cultural groups will not accept me as being equal to them even though I have attended their universities and received degrees from their communities. No! In the big picture it really does not matter. And the moment I stopped struggling to be seen as equal people began to accept me for who I am. Does this being equal thing really even matter in the context of becoming a success? No! It never has prevented me from attaining my goals or being received from those whose opinions really matter. So in my opinion I believe this different but equal thing has become another senseless point for men and women to debate. This has created another rift, a breach that has prevented us from doing "what we need to do" and that is ***GENIUNELY respect one another regardless of gender, race, ethnicity or cluture. Again repeat after me...

    "ALL WOMEN" ARE VALUABLE TO SOCIETY NO MATTER WHAT WE THINK!

    Now that we've come to the good part...what can each one of us marketing experts do to assure that women get a campaign through marketing that affirms her in all of her glory?

    How can we create products that praise her rather than disgrace her?

    How can we magnify her for good rather than focus on her sexuality as the end all of her character?

    What can we do to affirm her and inform her that she does not have to gain more masculine attributes in order to have value in our communities?

    I also agree with you on the point that women are different than men and this is what has brought me to this question of how to appeal to women. But the more we have dialogue about it the more complex it actually appears. Yes Michelle, this is very deep and thought provoking. The boundaries have been crossed over making it harder to clearly see what we need to say in our marketing campaigns...would you agree?

    Your Servant, Deremiah, *CPE (Customer Passion Evanglist)



  • Posted by Deremiah *CPE on Author
    Simy & Valhallaessences,

    Thanks for joining in. Again I would like to consider taking this to the next level by challenging all women on KHE to send me their off line comments about this post & the impacting women post. I'm wondering how many women would desire to work with me by sharing their ideas through word plays, poetry, slam poetry, short stories and deeper written communications of ideas in order to improve the lack of understanding a lot of people have about women? Thanks to the women who commented and were bold enough to risk being misunderstood by others. You're the greatest. Is there anything I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelsit)
  • Posted on Member
    I would love to have your email address to discuss this with you further. As a woman I have been through it all. I have studied and am working as a Marketing consultant/graphic designer/advertising/author of 3 books writing my forth - working woman of 39 (and will always work my arse off to advance my career), single mother of a 2 year old, abused by my ex husband, earn too much for him to give me child care (is it not half his child).

    Now if you can market to me you are very special. I have not bought anything for myself for over 2 years. I have had no time. I just buy the necessities.

    Ironically I consult to a large cake franchise with over 250 stores and I am sick of listening to the male franchisees.

    I recently came up with an idea to introduce new customers by giving the customer a postcard with a discount on it, which they had to send to a friend. Now when this friend came into the store they got a discount and the friend that sent the postcard would then also be sent a discount by mail.

    I believe woman love to get mail and this way one would send mail (making the friend feel guilty so they had to purchase something so the other would also get the discount). And every one got mail and a discount.

    A male franchisee said to me 'I don't know'. So I replied 'you don't know about woman or you don't know about my concept'. With that he replied 'My wife hates mail'. So he used his emotion to dismiss the idea.

    Marketing is like buying an investment property. Don't buy the house you would like to live in - Buy a house that will give you a good return because what you want to live in is not necessarily what someone else wants to live in. Find the right location where people want rent. NEVER USE EMOTION TO MAKE MONEY!

    The best thing my ex-husband ever did for me was take all the emotion I had left - because now I'm making money.
  • Posted by Deremiah *CPE on Author
    Sarina,

    if you click on my highlighted name in blue you will arrive at my profile page. On that page is my email address. I would welcome the opportunity to talk with you further about your ideas. Thanks for your time. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

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