Question

Topic: Taglines/Names

Company Intro Presentation Ideas

Posted by Anonymous on 4/5/2010 at 3:15 PM ET 250 Points
We are schedule to give a brief 10-15 minute presentation about our company’s services at a conference of about 70 people. Last month our competition gave a really great talk about their company. We are scratching our heads trying to come up with something different and more memorable. All we came up with is a BINGO presentation. Our company name would be the header and the squares would be our services and other taglines we want them to remember. I’m afraid this may be too difficult for 70 people and in a 15 minute time frame. Does anyone have any better suggestions? :) We are a home health care company that provides pharmacy, infusion, medical equipment, respiratory services, etc. Any feedback would be greatly appreciated! Thanks so much! 
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RESPONSES

  • Posted on 4/5/2010 at 4:24 PM Accepted
    The very best advice I can give you is:

    After you have figured out your presentation, REHEARSE it, TIME it. I have given talks and presentations similar to this in the past and YOU WOULD NOT BELIEVE how fast 10-15 minutes passes... ;-)
  • Posted on 4/5/2010 at 4:34 PM Author
    Thank you so much for your great responses! It helps me alot. The audience will be hospital administrators, care coordinators and other people from the medical industry. Basically the people that will be referring their patients to our services. So we are trying to get them to remember us in a memorable way. My boss wants us to do the BINGO game, but I'm not too crazy about that idea. Do you guys even think that's a good idea?
  • Posted by Jay Hamilton-Roth on 4/5/2010 at 4:35 PM Accepted
    No doubt you remember your competition's talk because you were paying attention to what they said. But what about the rest of the audience? What did they remember about the talk? Were they moved into action?

    Perhaps instead of talking about your company, tell the stories (as Juliet mentions) of people whose lives you changed for the better. Let their words/images provide both the testimonials for your business and a better way of saying how what you do really matters.

    A Bingo game will take the focus away from your content and cause people to focus on your words. They'll focus on winning, not listening.

    Another suggestion - instead of talking for 15 minutes, engage your audience for 12 minutes. Briefly talk about what you offer, but find out the needs of those listening. What problems do they have that you could solve. Yes, your competition will be listening - but you're the ones that are asking questions before trying to sell anything.
  • Posted by mgoodman on 4/5/2010 at 4:43 PM Accepted
    Juliet nailed it.

    A great story will accomplish your objective better than all the gimmicks in the world. And use large simple visuals to punctuate the story. You want the story to be the hero, so you don't need a lot of images -- just a few, but relevant and high-impact.

    And, as rwhite noted, practice your delivery so the story has just the right tone and manner; great timing; a beginning, a middle and an end; a strong emotional component; and vivid word pictures that people will remember.

    NO bullet-points, and preferably no words/text in your slides. Just a great story punctuated with appropriate visuals.

  • Posted by Chris Blackman on 4/5/2010 at 5:24 PM Accepted
    Exactly. Juliet's picked how to get the message across.

    The Bingo game would be a great idea if you were selling Bingo.

    But for what you do, it's all about how people are affected by the services you deliver. Show people in pictures - moving pictures would be even better - and give genuine testimonials from clients telling the audience why you're important to them.
  • Posted by ReadCopy on 4/8/2010 at 8:14 AM Accepted
    Studies show that most peoples attention span in a presentation is at the very beginning, this tails off and a smaller percentage remember details of a presentation from the final moments of it. What can we learn from this?

    Simple, give you biggest and best message at the start of the presentation, don't build up to it like most people do. Hit them hard with your key point(s) then have a quick summary at the end, where you remind them!

    Good Luck

    ReadCopy
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