Know-How Exchange : Copywriting

Hi Aspalato,

First i read this PR as customer. I was not at all excited and was not getting any catchy part in the first paragraph of the article. i got bored and couldn't go beyond first paragraph.

Then i read it from marketer point of view. What i found, that the article does not translate the passion / excitement of the company that they are listed in apple and nokia store.

your target audience is traveler, who are in exciting mode when searching for any information for planning their trip better.

Use superlatives, highlights benefits in the first paragraph. In short, your first 3 - 4 lines should have all the features mentioned and place it is available. This will attract more and more readers to go beyond three lines and read the whole article.

Hope this will help you.

Nishant Manchanda

If the pitch is for travel writers, then focus your release on why they'd care to tell their audience about your app. Your app is "New & Noteworthy" - that's good. Do you have some evidence that it's the best way to _________ (book something, find something, etc.)? If so, focus your message on that. Otherwise, you're pitching yet another app that can do a bit of things, but not necessarily excelling any any one of them well (which isn't newsworthy).

Also - do you have some sort of story about your company/product (while traveling, we've been frustrated by tons of disconnected websites/apps, and decided to create a better way...)?

Perhaps instead of a formal press release, why don't you post a one paragraph summary (and/or a short video demo) of why it's great on various blogs/FB pages of writers you're trying to gain the attention of.