Question

Topic: E-Marketing

Creating A Site From Scratch With Hubspot

Posted by melissa.paulik on 2/7/2011 at 11:32 AM ET 250 Points
I'm looking for examples of sites that have been created from scratch using HubSpot. I have little doubt as to their worth at managing inbound marketing efforts. However, I have a few start-up customers who need to create their own websites. I'm only 2 days into the 30 day trial period and so far, I'm not sure Hubspot gives enough flexibility in formatting of the site. I'd like to see what others have been able to accomplish.
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RESPONSES

  • Posted by Pepper Blue on 2/7/2011 at 2:41 PM Accepted
    Hi Melissa, my experience with HubSpot is with existing sites migrated over to their CMS but I do know they have many examples of built from scratch sites so I would contact them. They also have a video called "How Marketing Agencies Can Design Websites on the HubSpot CMS" that if you haven't seen it you should.
  • Posted by darcy.moen on 2/9/2011 at 5:40 AM Accepted
    No offense to Hubsport, but why would you lock your clients into someone else's proprietary CMS? It makes more sense to liberate your client and give them an opensource software platform they can modify or keep at their discretion. Tying customer's hands will only frustrate them. Check out Word Press, Drupal or Joomla.
  • Posted on 2/9/2011 at 5:19 PM Accepted
    I kind of agree with Darcy. I'd think it would be better to own your website, not put it on "rented land." Similar story we tell our clients when they put all of their eggs into Facebook or Twitter.

    We built the new Blue Sky Factory website on Wordpress - extremely flexible and very easy for many folks in our organization to edit in no time at all.
  • Posted on 2/10/2011 at 12:28 AM Member
    I agree with Darcy and DJ.
  • Posted by melissa.paulik on 2/10/2011 at 8:45 AM Author
    Thanks guys. Good responses. That concern was in the back of my mind too. It's one of the problems clients have when they have a website designer create their site. When they need minor modifications such as a landing page added, they are no longer on the designer's A-list of clients so they wind up with a dead site.

    I've heard good things about WordPress. HubSpot seemed easier. I say seemed because I haven't gotten that far into investigating either.
  • Posted by Pepper Blue on 2/10/2011 at 11:53 PM Accepted
    You aren't talking apples to apples here.

    I have worked extensively with both Wordpress, which I can't say enough good things about, and HubSpot which I have seen do amazing things for increasing organic ranking, leads and revenue that are just not possible/practical to do with Wordpress.

    Wordpress is not just an ordinary CMS (because of the themes, plugins, widgets etc.) and HubSpot is definitely not a Wordpress (no plugins, widgets etc. but with incredible inbound marketing capabilities).

    Don't be led to believe they are direct competitors, in any way - they are not.

    You really need to understand the difference between them and know what your resources are for training, development, management, cost for setup and monthly etc. and what your goals and objectives are to make the right decision on which one to go with.
  • Posted by melissa.paulik on 2/11/2011 at 10:14 AM Author
    Pepper Blue

    Couldn't agree with you more. I was concerned that I was looking at HubSpot to do something which wasn't their forte - giving my clients a tool with which they can start from scratch to build their site. But, I did not want to rule them out just because the focus of their offering is inbound marketing. (I got their certification last summer when I first checked them out.)

    My concerns with WordPress were similar in that their marketing emphasis seems to be as a sophisticated blogging tool. But, enough people have told me they created a website using WordPress that I am going to spend a little more time with them.
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