Question

Topic: Taglines/Names

40th Anniversary Tagline For Child Care Company

Posted by cgerber on 3/29/2010 at 4:09 PM ET 125 Points
The company I work for, a not-for-profit child care provider, is celebrating our 40th anniversary. We are the largest, full-day, year-round provider in the region with services for children as young as six weeks through elementary school age -- at over 20 locations.

I'm looking for a 40th anniversary slogan that conveys quality early education and care. It should be fun and should fit on the back of a t-shirt (literally!!)

Thanks for your help!
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RESPONSES

  • Posted by ReadCopy on 3/29/2010 at 6:10 PM Member
    Rather than a direct tagline, we would recommend you celebrate your achievements, for example banners, window displays, letter heads and a small gift for the children in your care. Free 40th Anniversary competition.
    Get into the mind of a child and see what they would write. Simplicity is key here. '40 years of caring' or focus on love, nurturing etc.
    Good luck
  • Posted by Chris Blackman on 3/29/2010 at 6:16 PM Member
    Giving children a great start in life since 1970
  • Posted by Jay Hamilton-Roth on 3/29/2010 at 6:49 PM Member
    Are you looking something temporary (just for the t-shirts) or are you overhauling your tagline?
  • Posted by mgoodman on 3/29/2010 at 7:33 PM Accepted
    I'd focus on communicating a compelling benefit rather than the fact that you've survived 40 years. Surely there's a reason why parents should want to have you care for their children other than the fact that you've been doing it for a long time.

    Celebrating your anniversary is really quite self-indulgent, isn't it? Or is it relevant to the decision a parent would be making?
  • Posted by cgerber on 3/30/2010 at 8:03 AM Author
    We're certainly not trying to self-indulge... child care providers come and go -- we want to show 40 years of service to our community. We're now serving the third generation of families in our community. TRUSTED for over four decades. That's the message we want to convey with a 40th anniversary slogan.

    Thanks for your feedback, mgoodman. It really made me delve further into the reasoning behind this slogan.
  • Posted by cgerber on 3/30/2010 at 8:07 AM Author
    Jay, I'm looking for something temporary. Just for the t-shirts at our staff retreat, banners at an event and some print ads.
  • Posted by NovaHammer on 3/30/2010 at 8:23 AM Member
    Still sprouting after all these years ....

    Count the rings, it grows on you.

    It's hard to find a local tree this old!

    How do you spell Satizphacshun?

  • Posted by Jay Hamilton-Roth on 3/30/2010 at 9:07 AM Member
    Caring For 2 Generations Of Children
    Care For Over 4000 Children (or whatever the # is for your organization)
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