Know-How Exchange : Advertising/PR

Do you mean a biscuit like: a round, fluffy, warm bread served with breakfast or dinner?

Or are you referring to what many of us may perceive to be a "cracker" or "cookie"?

Is the egg biscuit a sandwich?

Please elaborate.

They are both biscuits not cookies and not sandwich type biscuits

Hi Ghousi,

As you know great names are a powerful force in the branding, marketing and advertising campaigns of the companies they work for. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers.

As you are working for ad agency and need to develop a Biscuit Name for pakistan region (biscuit is a small baked bread or cake.) - To make that decision, you need to understand the possibilities and culture of Pakistan. A name can:

• Achieve separation from your competitors
• emonstrate to the world that you are different
• Reinforce a unique positioning platform
• Create positive and lasting engagement with your audience
• Be unforgettable
• Propel itself through the world on its own, becoming a no-cost, self-sustaining PR vehicle
• Provide a deep well of marketing and advertising images
• Be the genesis of a brand that rises above the goods and services you provide
• Completely dominate a category

With images and language (Urdu) that will help you to pinpoint the most effective in 5-10 years old kids. Pakistan and Indian Market is kind of same – if you add any thing – which will suggest it will give physical strength, it will work. It will help you to perfect personality in Pakistan. Following are the names I would like to suggest .

1. Energy biscuit
2. Baby Biscuit
3. Glucose biscuits
4. Namkeen
5. Biscute
6. Real Bakers
7. Crunchy Biscuit
8. (Cartoon name/ superman/Spiderman/famous comic hero’s name) Biscuit
9. all in one Biscuit
10. Junior / KG / smart kid - Biscuit
11. Milk / Cream / Chocolate / coconut – Biscuit

You can translate in Urdu to make suitable to target your customers. You can think about children’s food age 5-10. Think about children pyramid for food.

If you are going to provide all type of service, then you need to evaluate your business from baseline: it doesn’t stop only with the business name, you need to consider following things: Name of the service (type), presentation (website, logo), communication (advertisement, phone number – simple to remember), transport (colour, vehicle, instruments, staff availability) and service (charges / cost / VAT), it all comes under value chain analysis for your new business.

I hope this will help!

Regards,

M Bhor