E-Marketing - Best emarketing practises from Anonymous: MarketingProfs Question 31849

Topic: E-Marketing

Best Emarketing Practises

Posted by Anonymous on 1/10/2010 at 7:30 AM ET 250 Points

Does any one know of a good resource for e neswletter writing tips, or is anyone an expert in this field and would like to earn a little money?

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Posted by Gary Bloomer on 1/10/2010 at 9:20 PM Accepted

Dear Mark,

You need to talk to Jim Palmer (he's a member of my GKIC group).
You'll find Jim here:

www.thenewsletterguru.com

You might also want to look at the material put out by Ali Brown
(she's known as the E-Zine Queen). You'll find Ali's website here:

www.alibrown.com

I hope this helps. Good luck. And if you wind up working with Jim, tell him I said hello.

Gary Bloomer
Wilmington, DE, USA
Posted by Pepper Blue on 1/11/2010 at 8:50 PM Accepted

Hi Mark,

I am one of the top-ranked experts on the KHE for e-marketing - look mid-page and to the right - and have been involved with email marketing on all levels since 2003.

I might be interested, contact me by clicking through my profile and we can discuss it.

Tim Pepper
Posted by Jay Hamilton-Roth on 1/19/2010 at 11:34 AM Accepted

There are lots of resources online and in books, but it comes down to writing compelling copy, a segmented list, and having lots of metrics to analyze the results of the copy (to refine it over time). Write more about issues that results in click-thrus and other measurable actions.