Know-How Exchange : Advertising/PR

She has training in both HR and law?

Where in HR do her interest lie exactly? What does she see herself offering as a consultant? Any specific areas of HR?

I'd start by talking to prospective clients and do informational interview with them about their HR needs. What you need to know is: Is there are a market for this in your area? Who would be likely to need the services? Who's your competition? Why would your wife be better than the competition?

If you don't know the right businesses, go to chamber mixers and start meeting people.

Well, she's worked in HR at various levels for several large companies in the past, and would offer the same level of service to smaller companies which would not normally have access to full time HR departments.

Terms are based on number of employees and contracts would be annual.

Services offered include:
Policies and procedures, employee handbooks, ensuring compliance with state and federal regulations, recruiting, hiring, terminations, background checks, pre-employment screenings, etc.

Also, I've already designed and built her website at https://www.hrdrs.com, if that helps. Any insight is greatly appreciated.

Great ideas! I like the preventative aspect, which is what we were hoping to offer with the audits.

FYI, the "doctor" part is for her Juris Doctorate. Any ideas on tying that into the brand a little better than I could?

Hi Cdmwebs,

Hope you're having a great day but more importantly a wonderful life. You and your wife deserve to know all that the beauty of life has for you.

IF YOUR WIFE BELIEVES SHE CAN SHE WILL...
Even though your question is suggesting challenges in the area of your wife making a transition from Lawyer to HR...her making the transition is more of a mental leap than anything. If she believes she can she will...

The automotive Tycoon Henry Ford said "Whether you believe you can, or whether you believe you can't, you're absolutely right."

So the question is what is your belief system? And how are you feeding the "Right Brothers"...

Right Thought
Right Action
Right Re-Action


NOW IF I CAN DO IT I'M SURE YOUR WIFE CAN...
If I can go from the ghettos of Chicago, in a mice infested apartment, through welfare lines with a mother that was mentally ill and a father that was 5,000 miles away and I could survive that life style for two years with no college education being evicted several times and high school test scores that made disqualified me and made me inelgible for the college I finally got into---attended and graduated as the first person in the history of my ancestors on both sides of my family...then I'm sure your wife can do it!

Now if I can get entrenched in 6 years of work as an accountant causing almost everyone that I met in my Sales interviews to disbelieve that it was even slightly possible for me to become a good salesman after being an accountant for so long...and I can take that situation and go on to become an Award-Winning sales consultant as an employee of an AMERITECH/SBC corporation then I know your wife can do it!

Now if I can go from doing that...the little black kid who once lived in one of Chicago's poorest housing projects and I can go on to become a Nightingale Conant Award-Winning speaker then I'm here to tell you that anything is possible....A-N-Y-T-H-I-N-G is possible if you can wrap your mind around it and belive it. If you can meditate on what you want to happen and like Rudyard Kipling said "Doubt all of your doubtings too" then there is absolutely no reason why your wife can not do it.

HAVE YOUR WIFE SERVE HER WAY TO SUCCESS...
My Godfather Brian Tracy would immediately tell you to tell your wife to go and sign up for the Chamber of Commerce. Find a way to join some committees that the chamber believes are the most important branches to be involved in. Have her volunteer her time to eventually steering one of those groups and then serve her way to success.


BEWARE OF ASSUMPTIONS THAT HAVE NOT BEEN QUALIFIED...

Cdmwebs you said:....."Unfortunately, it makes it tough for her to get a "day job," since most employers see her resume, then law school, then toss it because her salary will be out of range".

HOW DO you know this is happening?... are employeers your wife is interviewing with telling you the above?...I doubt if they are. Often we get into a place of assuming and assumptions usher in doubts. Our doubts are liars too.

HERE'S MY RECOMMENDATION CALL THEM BACK & ASK THEM...
all your wife has to do is call them up and ask them "What do I need to do to secure a job like this with your company?" Now they all might not tell you but if your wife is impressive enough somebodies going to try and hire her ESPECIALLY IF SHE HAS THE PASSION YOU ARE DESCRIBING ABOVE.


PEOPLE REWARD HARDWORKERS...

USE THE MARY KAY APPROACH...IF IT WORKED FOR HER IT WILL WORK FOR YOU...
If you wife uses a Mary Kay approach...Let them try the merchandise before they buy it she may have even greater results. Tell her to go in and challenge the person she's interviewing with to take her for a two week trial...that will open some doors. If they try her out and see that she is working this hard for free they may quickly recognize how valuable she will be if they hire her.

EXPAND ON YOUR WIFES "SOCIAL PROOF"...
Beef up her letters of recommendation from well known people in your community where she's trying to land work or obtain letters of recommendations from previous employees.

Often times people fail to provide enough Social Proof to gain the confidence of those we are trying to impress. And first impressions are lasting. Like when you review my bio you may not know who I am but you have heard of some of the people I associate with. If you have not heard of any of them you can search them out on the internet and find that my collective networking base is quite impressive and this is Social Proof.


REMEMBER WHAT YOU WANT...WANTS YOU...
Most people are clueless that we are daily, costantly, minute by minute and second by second pulling towards us the life experiences we desire.

THE LAW of SOWING & REAPING is proof that whatever we plant we harvest. If you have doubts of your future then doubts will arise in your present circumstances. No farmer has ever failed to apprehend the fruit of her labor. Why?Because they are practicing natural laws that exist in the earth to help all of us live better lives. My friend Dave Lakhani has written a book called "Persuasion: the art of getting what you want" I'd pick it up and read it. If your wife is feeling limited it's probably because she needs to do a better job of persuading. https://books.google.com/books?id=ZC_fAQAACAAJ&dq=Dave+Lakhani&prev=https:/...


GET CLEAR QUICKER GET WHAT YOU WANT IN LIFE FASTER...
The moment you get clear and conscience of what you are saying and doing then you will see faster results. Things will begin to move toward you quickly. I can't tell you how many people I have helped over the internet, in live presentations, over the telephone, through forums like this and even total strangers who realize that if a guy like me can go wherever he chooses in life based on his belief in his very own ability that they too can begin to correct incorrect thinking, false beliefs and unproductive behaviors. Years ago I never even knew that I could become an author and now my ideas are published on the internet, in other peoples books like the 2000 percent solution by another good friend of mine Donald Mitchell the # 3 ranked reviewer on AMAZON https://www.amazon.com/gp/product/0615142761/ref=cm_arms_pdp_dp . I talk to Don whenever I desire why? Because he trust our friendship and he knows my desire is to serve him in everything I do.


IT CHANGES TO THE DEGREE YOU EXPECT IT TO...
If you would have asked me 10 years ago do I believe all these amazing things that are happening to me today would be happening I would have said no. Why because my EXPECTATIONS and BELIEFS were not confident enough to even believe that these types of things could happen for a kid who lived in some of the horrible conditions I've lived in. But now I tell people like you with confidence Tell your wife to get up and go after what she really desires and build herself a support system of friends like me who can encourager her on to much greater and higher things then just working in HR...Tell your wife to GO FOR IT! REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need further guidance, direction or you'd just like to talk more about it. You see I love it when my customers are happy. Is there anything else I can do for you?

Your Servant,

Lovingly Deremiah *CPE (Customer Passion Evangelist)

Thanks everyone!

@Deremiah - although not exactly what we had in mind, thank you for your insights. You've accomplished quite a bit!

I think we'll focus on matching up with other startups in the area. Sounds like the best route to early clients.

Thanks!!