Question

Topic: Taglines/Names

Tagline For Software Products For Nonprofits

Posted by ria on 7/5/2016 at 4:44 PM ET 250 Points
We have a software suite of products that is targeted for the nonprofit sector. The software is for fundraising, ticketing and events, Donor CRM, Website CMS and more. The name of the software is Missio, latin for mission, website is missio.io that we are currently redesigning and want to lead out with a tagline that will be memorable.

What is different about our software is that all products are integrated and on one platform whereas the nonprofit will have to go to 5-8 different vendors for a solution.

Thinking about taglines for the marketing banners and thought to make them something that will catchy.

Can anyone give me some suggestions.
Currently working with:

Assisting those who assist,
On the side of nonprofits.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 7/5/2016 at 5:52 PM Accepted
    Since your company name doesn't clearly articulate what you offer or to who, why not make your tagline clear (rather than catchy)? Integrated Software For Nonprofits
  • Posted by Chris Blackman on 7/5/2016 at 8:24 PM Member
    Jay's idea explains exactly and lucidly what you sell.

    In addition, your primary benefit seems to be "Turn your supporters into fundraisers!", perhaps you could you could also consider using that.
  • Posted by telemoxie on 7/6/2016 at 8:56 AM Member
    In addition to imagining and guessing and assuming how organizations would perceive your product, I would encourage you to survey existing customers and ask them why they selected your solution and how they feel it is different and better. If you don't have any current customers, or if you only have a very small number of current customers (and don't want to overwhelm them or scare them by using them as reference sites) you might consider "leasing" or loaning your software at minimal cost to a few benevolent nonprofits in exchange for comments, suggestions, and testimonials.
  • Posted by Mike Steffes on 7/6/2016 at 12:44 PM Member
    Missio
    "Software Suite to Run Your Nonprofit"
  • Posted by mgoodman on 7/6/2016 at 5:02 PM Moderator
    Since you are stuck with a name that doesn't even hint at who your target audience is, what you do/sell, or what benefit a customer can expect, you need to see if you can do at least two of those things in the tagline. Not ideal, but that's where you are.

    I think Jay's approach is pretty close: "Integrated Software For Nonprofits"
  • Posted by Gary Bloomer on 7/6/2016 at 7:33 PM Member
    For the love of God, do NOT go down the "catchy" road.

    Non-profits will have to got o 5 to 8 other vendors? REALLY? I think not. Three or four, perhaps. but NOT eight. In terms of fundraising and events and registrations, what can your platform do that Blackbaud's ALTRU can't do?
  • Posted by saul.dobney on 7/7/2016 at 4:50 AM Member
    Fundraiser's Mission Control Software

    Making the Mission Possible

    Givers Give More with ...

    The Giving Platform
  • Posted by ria on 7/7/2016 at 1:20 PM Author
    Everyone thank you for the great feedback! I will incorporate them into the new site design. @Telemoxie, I have about 23 clients on the platform but have thought about doing something like this and offering the platform as a Beta.



BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)