Question

Topic: SEO/SEM

Finding Bid Rates In Google

Posted by Anonymous on 12/21/2005 at 4:36 AM ET 250 Points
how will you find out bid rates for keywords in google? are there any specific tools for the purpose, the same way as one can find yahoo bid rates using the tool [inactive link removed]

[Moderator: Inactive link removed from post. 2/14/2011]
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  • Posted by Pepper Blue on 12/21/2005 at 12:20 PM Member
    Hi Aravind,

    jcrooks answer is right on.

    There are no tools that do this.

    Unlike Yahoo! Search Marketing in which your PPC ranking is based purely on the max. CPC you are willing to pay, Google rewards you for being more "relevant" in that a more highly relevant, targeted, and popular ad will get you CPCs less than your competitor(s) that are bidding more, but with a CTR less than yours.

    It can be a beautiful thing watching your average CPCs go down as your CTR and ranking go up.

    The large majority of AdWords customers don't optimize their campaigns so they never reap the benefits here.

    You've got to work on that ad copy, calls-to-action, and landing pages to really get the most out of AdWords.
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