Know-How Exchange : Branding

"Fast quality service & competitive pricing" sounds like a generic claim that everyone will make and which consumers will immediately discount as being meaningless. It's probably more important to select a name that will let your target audience know you are one of them, understand their values, and are trustworthy and reliable.

Let's start by understanding who your target audience is. Who and where are they? What's important to them? Where are they getting their pharmaceutical products now? What do they like about the current supplier(s)? What would they want to be different? What are their most important unmet needs? Why would they change their loyalty? What unique and compelling benefit should they expect if they become YOUR customers?

All of these questions need to be answered/considered before you select a name and a slogan. As you note, the name can be important for a long time. Let's get it right the first time.

Mr, Goodman is correct

Thanks mgoodman for your reply. I will try to answer your questions.

1- my target audience is patient with a compounding script anywhere in Australia looking online for a compounding pharmacy.

2- it's important for them to get a high quality product for reasonable price.

3- they are shopping around, compounding pharmacy field is just starting in Australia, it's not as well established as it's the case in USA.

4- In compounding sector of pharmacy, there is no much loyalty to the pharmacy and what the customers don't like about their current pharmacy will vary, some will be pricing others will be ease of use or wait time to receive the product.

5- I guess the most unmet need here is counselling about the product and giving more attention to the non-pharmaceutical part of the disease state management.

6- when they are my customers, they will get high quality & easy to use tailored products for a reasonable price in addition to personalized counselling (including non-pharmaceutical aspects as discussed above) & regular follow up if they want to.

I wish my answers would give you more clear idea about my plan. Thanks

Do not emphasize pricing on name or tag line - if you do; it will stick with you and you'll have no place to go:

Name of City Compounding Pharmacy
Olympia Compounding Pharmacy

tag
An Ageless Art...State of the Art...Hands On Patient Consulting

Thanks for your reply cookmarketing, although the word " Discount" can do magic getting more people to visit your store but you have raised a valid point. I am not leanning towards naming if after the city we are in because I wanna target the whole country not single city.

Names:
The Compound
The Compoundium

Taglines:
A Modern & Personalized Pharmacy
High Quality Customized Prescriptions For Less

- The Pharmhouse: 100% free range chemicals
- The Speed Lab: medication, real fast
- Gorilla's in the cheMist: everything from hair removal to bad moods
- The Apple Tree: we keep the doctor away
- Noah's ARx: keeping civilisation alive
- Pharma Wants a Wife: Probably more appropriate if you are seeking a business partner.

I am aware that this is not helpful at all.

I had no idea what a compounding pharmacy is, or what type of patient would use it over standard pre-prepared medication. If it's new in Australia you might have a lot of education to do. Going out on a limb, my guess is that the customers who want the personalised medication and tailored service may well be willing to pay for that service because they will seek you out to get the attention they feel they need.

Personalised Pharmacy / Personal Pharma

Pharmacy A La Carte

Fix (or Phix)

Made to Measure Pharmacy / Tailored Pharmacy

Deepcare Pharmacy

Thanks guys for your input but unfortunately I couldn't find the answer for my question.

At the request of Mina, I am closing this question and refunding the points.

Thanks for participating!

Shelley
MarketingProfs