Question

Topic: Taglines/Names

Name For On-line Wellness Information Site

Posted by Anonymous on 6/30/2010 at 3:42 PM ET 250 Points
I need a name for a new on-line wellness information & resources site designed for college students. The name needs to reflect the wellness content (covers: sleep, stress, positive relationships, alcohol & drug info, nutrition, sexual health, fitness/exercise, coping with trauma, mood & selfesteem, managing anger & impulsivity, how to help friends) and still be catchy to attract student interest. We have been playing with some sort of acronym. Any suggestions?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/30/2010 at 10:04 PM Member
    Be Well In College
    Healthy College Life
    Healthy Coeds
  • Posted by mdlugozima on 6/30/2010 at 11:12 PM Member
    Smart Moves (add Online, Now, or some other word on the end until you find an available domain)

  • Posted on 7/1/2010 at 12:37 PM Author
    Thank you for your suggestions - and cautions.
    The program we are implementing is in use at over 100 other colleges & universities nation-wide and has gone through an extensive review process for the articles.

    So far the students we have around have not been excited by any of the suggestions.
    One of them told me that describing some one as "healthy" is rather like saying some one who is not all that attractive as having a great personality, OR that in some groups healthy is a nice way to say someone is overweight.
    It seems there is a big language gap operating here.
  • Posted by Jay Hamilton-Roth on 7/1/2010 at 10:30 PM Member
    If you're getting negative feedback, ask your target market what words/phrases WOULD interest them. Why would they want to know about your site? What benefits have they personally seen that's changed their lives? Focus on their words, their responses to create a program that suits them.
  • Posted by mdlugozima on 7/2/2010 at 4:20 AM Member
    HOTTY (Healthy Online Tips To You) - something like that. Young people want to feel attractive to each other so that may be their motivation for staying healthy and pleasant to be around.
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