Question

Topic: Advertising/PR

Launching My School Store's Custom T-shirt's

Posted by Anonymous on 9/18/2012 at 1:10 PM ET 100 Points
I am the manager of my marketing classes school store. We have just purchased a t-shirt press to make our own tshirts and add custom names and number, and are looking for cool ways to market our new product that is something other than the usual signs and banners.
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RESPONSES

  • Posted by Gail@PUBLISIDE on 9/18/2012 at 2:11 PM Accepted
    I think the best marketing will be the product that you wear!

    In addition to the school logo, taglines and other custom work, create shirts that market your school store and have members of your class/staff wear them in and around school and when you're off-campus. Provide ways to reach you: text info, social media handles, email...all of it. Have fun creating fun marketing slogans to put on your shirts, too.
  • Posted by SteveByrneMarketing on 9/18/2012 at 3:12 PM Accepted
    Gail has given you some good input. Try the search phrase "your ad here t-shirt" using google and bing "images". A typical tactic for getting prospects attention, and it does work.

    Also, find event planners, especially for sporting and contest events. Teams and competitors need t-shirts or contest jerseys with individual numbers (and sometimes names).

    good luck,

    Steve
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