Question

Topic: Taglines/Names

Name Of " Professional Seminar Training Institute"

Posted by tmtossy on 2/27/2011 at 3:38 AM ET 250 Points
We are group of people who would like to start a professional seminar training institute. We are failing on what name can we give this institute. We would like to have a name which catches all possible professionals from different sectors.

We plan to offer seminars, workshops on varios topics including Management, leadership, IT, etc.

We need a name which can catch people , we thought of National Professional Seminar Training Institute, and we are not happy, we feel is too long and we almost confused. Please help

Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/27/2011 at 8:57 AM Accepted
    The Training Edge Institute
  • Posted by tmtossy on 2/27/2011 at 9:33 AM Author
    Thanks very much. The institute will be more of offering courses to professionals who are employed in various companies. I am based in Tanzania, East Africa. I look forward to hear more from you all!

    Please help
  • Posted by Frank Hurtte on 2/27/2011 at 12:11 PM Accepted
    Professional Performance Institute.
  • Posted by mgoodman on 2/27/2011 at 5:52 PM Accepted
    I'm with Phil. You're shooting at a target that's way too broad. You need to focus on a narrow target first, and position yourself as the best solution to the problems facing that narrow audience.

    And you need to figure out what BENEFIT your target audience should expect if they retain you. You're focused on what you DO, not on the benefit for your clients -- classic inside-out thinking. Look through the other end of the telescope: the one your prospective clients will be looking through.
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