Know-How Exchange : Taglines/Names

Leisure Land.

Hi janetraylor,

Hope you're having a great day but more importantly a wonderful life. I'm going to share with you a few introductory ideas that may help you but please feel free to read the additional information below. This will really help you to think through and consider the mindset you need to have when considering a new tagline or name. If you have any questions please share more insight and ideas on what you are trying to achieve so that I can serve you better. So here's a few ideas that will be greatly improved on after you read the information below the taglines I've given you.

Thanks for letting me participate with you and here are your first 12 samples...they have the potential to work because of what you suggested so please let me know what you Think!

* UR-UP Guide...your online directory for clubs & Restaurants

* Letz Bounce...If it's worth going we can get you there

* Let's Bounce...your guide & directory for Europes Night Life

* FunTour...your online directory across Europe

* Your Up Guide...when you need to go out & see Europe

* Your Up Guide...the greatest Guide & Directory for Europe

* Move Faz...your Guide/Directory for the European culture.

* Move Faz...the greatest Guide & Directory for Europe

* Go Getter...Guides & Directions for Europe

* Go Getter...Guides & Directions for Europes night life

* Go Getter...the greatest Guide & Directory for Europe

* Let's Bounce...when getting to the right place in Europe matters to you



PLAN THE RIGHT NAME AND YOU'LL CREATE THE RIGHT FUTURE FOR YOUR BUSINESS...

Planning on creating a powerful tagline that moves your customers toward you at an amazing speed?...that's Great! But take the time and invest wisely in a name that will change the future of your business because you were willing to sacrifice and make smart choices. It's very easy to make dumb ones...I KNOW I've made a lot of them. Fortunately I've become wildly successful. Not because of the mistakes but because of what I've been able to learn from making them. Now you don't need to make all the ones I've made so please let me help you. Many people make mistakes in the names they let others give them. Why? Because then they don't have to take full responsibility for failing when it's the name that has a great deal to do with whether the business becomes a huge success or it ends up just becoming a HUGE FLOP!!

THE FIRST BIGGEST ERROR mOST pEOPLE MAKE...BUT DON'T YOU DO THIS...
They take the matter lightly. And let me be the first to say that I am probably one of the most "Playful and Humorous" of all the experts here so being light has it's advantages...(click my name profile. Read some of the questions I've asked and you'll see). My degrees in ART & Accounting make me a cross between Leonardo da Vinci & Michelangelo. And while my prolific ability could allow me to create for you nearly 10-20 variations on a name I respect that the process is more than just "Name Generation". So making the right choice of a good quality name that will bring you much goodwill is not a light matter. ***So don't you take it lightly either*** and make the mistakes most people do.

So here's some research I've just pulled together for you to help you avoid the aweful blunders people make in name choosing and tagline creation. I reference other experts on our forum as I have learned so much about the process of creating powerful names and taglines from them through the past several years. It's full of some questions that will help you think more clearly about the process so that you can have a successful name that will make a difference first to your customers and then to your company. The only real reason why anyone goes into business anyway is to ---Take Great Care of a Customer---. If you take care of a customer your customer will take care of you :- )

Any additional information you offer us as we're helping you with your magnificent company name only brings you better results. The more you offer the better the results. The less you offer the poorer the results. If you offer less you're probably going to get less even though we want to give you So Much MORE...It's like trying to build a Great Big house on a little bitty small teeny weenie foundation. If you give us enough foundation will build you a Great Big House to put your name in :-)

Most people fail to do the above even though we highly recommend it because it's so much easier to let others do the work and you can always blame your failures on them RIGHT! But the right information really does make a huge difference for you and that's what you really want in the end right?...

Even in basic name creation or "idea generation" establishing a starting point often requires establishing purpose. Taking the steps using the following information below will start, direct and lead that process in the right direction for you.

A business name should be the out growth of the market you are trying to reach. All names including "A new business name or Tagline" must have some part or a lot of the following comments also made by my three expert friends who participate in our forum below.


williamarruda says…
"Your tag line should be 'catchy' and it should speak directly to your target audience and differentiation. A good place to start is to make a list of all the things that differentiate your offerings from your competitors. Then think about which of those differentiators is compelling to your target audience."

mgoodman...
provides these great suggestions...
"Who is the target audience? That's the most important input we need in order to help you with the name. Once we understand who the target audience is, the next question will be "What is the most important benefit they will realize if they use your service?" What makes you different from and better than your competitors?"



JBtron...
offers a great deal of insight on this...
"To really be successful with this query in KHE, your query demands answers to a number of questions regarding your product that will help guide the naming process:

-What ARE your USPs? Why would someone go to you v. any of the other businesses?

-Where are you located?

-What are the short- and long-term business goals for the company, and how are you going to market this new brand in a very large arena with few real players?

-What are your company’s Core Proposition and Brand Personality?

Core Prop: What makes you different? Tagline. USPs in a phrase.

EXAMPLE:

Bounty: The quicker picker-upper.

Brand Personality: Describe the product as a person. What is this person’s personality? Outgoing? Vivacious? Mysterious? Is this person an over-achiever? Friendly?

All these will lead to a series of statements, attributes and directions that are called a Creative Brief. With the properly developed Created Brief, virtually anyone can come up with a name that works."



This will get us started. By completely answering these questions it would make it much easier to provide you with a name that provokes your clientele to seek your business out over the others. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

Your Servant,

Deremiah, *CPE (Customer Passion Evangelist)

Jane:

These types of sites abound in the US. I would check around on the web and see what they are doing. I will not attempt to give you a name because it needs to have a Euro flavor, but you might try an unusual name that you can get a .com for. As for a tagline you might try to associate with the word lifestyle instead of leisure which seems a bit old fashion to me.

If you need some help with marketing you might try www.octanecorp.com. The fellow who runs it has marketed sites that are very much like your site. His name is Brandon Sutton.

My Suggestions:

* ‘Europe 360 Degree’ - All there is to know…

* ‘One Stop’ - Guide to living life ‘king’s size’ in Europe.

* ‘Europedia’ - Your search ends here….

* ‘Planet Europe’- Information that you can bank on…

* ‘Euro Trotter’ - You have a question? We have the answer..

Cheers
Prerna

SOME EXTRA INFORMATION:

1st project launch will be for London City in United Kingdom.

We will not use anything related to "europe" word.

We are thinking: (citymotion) Any comments about this? If liked a nice tag name to go with it.

We would like to here from PR's how best to promote.

I would like to hear form all.

Many Thanks

janetraylor

Hi Jane,

removing all the phrases to Europe will be an easy fix for me but what won't be so easy is trying to discern what makes your service different or better than the other services that are out there. All of the major successful businesses of the world have a unique differentiator...something that sets them apart from the competition. This will be what motivates people to chose your service over all the others. Currently none of us know what that is. Connecting a Tagline with your name above without knowing what separates your business will eventually cause your business to blend in with all the other average services out there...I'm sure that's NOT what you won't. So what do you want us to do? Give you a generic Tagline? or would you like for us to create something for you that really makes customers come to you by the ship load?

Is there anything else I can do for you?

Your Servant,

Deremiah, *CPE

thank you Forcasey. How about "seegodo.com"

Start withn City name each time then title.

London Trip-Hop

Tagline .... Freshness guaranteed!

.. suggests travel and music scene and a little edgey counter coulture exposure...regularly updated.

Nothing worse than selling info/site that is OLD!

Good Luck

seekgodo.com

find it | get there | live it

find it | get it | live it

Hi Jane:

Interesting business. GoodyLuck to you!

Let me try with a few suggestions:

Names:

Mega Cities
Going Cities
Citilife
Amazing Cities
City Destinations
CityUrban
City Explorer
Urban Explorer
Living Cities
Travelogue
City Escapades
City Excursions

Taglines:

E-Z guide to European cities
Virtual guide to Europe's dream destinations
Click your way to Europe's premier leisure cities!

Note the keywords. These are some of the words commonly used in the search engine for leisure travel. This is a tip I learned from web-based content writers. You might want to work further on this direction.

Good luck!

And more...

Seek the City
Click 'n Cities