Know-How Exchange : Branding

Zippedee
KeyLock
Hush

Hi Barq,

I like this particular challenge and you know my greatest blessing to you would be that I could offer some suggestions that would really help you out...but are you looking for us to Brainstorm this thing purely from a name stand point? Or could you also help us see the customer type better so that our name types are fitting? Would this new product be something I would use or is it exclusive to a certain group or culture of business people or consumers?


Securefree

Transecure

Tranzprive

Transaksecure

secure-a-trans

securtrans

Privatrans

Aksecure

Aksafe

Transafe

Safetytrans

protecty

prosafe

sayfac

safac

safact

Savact

Trasafe

transloc

translock

translok

safelok

saflok

savlok

savloc

seculock

securelok

secureloc

seqlok

seqloc


Well Barq, I wish you the best and let me know how I can better serve you in this endeavour and REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need further guidance, direction or you'd just like to talk more about it. You see I love it when my customers are happy. Is there anything else I can do for you?

Your Servant,

Lovingly Deremiah *CPE (Customer Passion Evangelist)

Just off the top of me head.

EFAS
- 'safe' spelt backwards
- Tagline or message being "When you look back, you know you were always safe"

Hi, Jeff!

Here are my name suggestions:

HideIt

Vault

Locked

Celato - Italian for concealed

Segreto - Italian for secret

Ferro - Italian for iron

Sicuro - Italian for safe or secure


Let us know what you decide. Good luck.

Corpcommer / MC

Hi BARQ

if you review the various card brand names, most of the names are very simple and well-established english words like Master, VISA, Diner etc. some exceptions are Maestro and Cirrus, non-english words but not complex.

keeping that in mind, i would suggest you to go for words that are easy to relate and established word (rather than a new word which will take time for people to remember). accordingly my suggestions are....

"Safe"
"Sure"
"Secure"
"Szekerce"
"Securus" (secure in latin)
"Sekera" (slavic for secure)

"Alazar" (random in Spannish, since your card software creates random numbers)

"Unico" (unique in Spannish)

"Sicuro" (italian for Secure)

"Segreto" (italian for Secret)

"Cache" (french for concealed)

"Celato" (italian for concealed)

"Proximo" or "Proxima" (spannish for Next, your software is next generation)

hope these help.

cheers!!

Hello Jeff/BarQ

I would think of the story that goes with the name first and then the name becomes a logical tie to the new brand.

For example I thought of all the things that would make someone want to have the security associated with a single use credit card number (BTW there are a number of these systems out there)

I also looked up meanings of existing brands like VISA.

The big thing for this is it's "One time" or "Once" usage.

Another big thing is the ability to "THWART" criminals.

The last big thing is nobody ever "Sees this number/thing"

Based upon these brand characteristics. I propose

"NESS" as in the Loch Ness Monster. Few People have ever seen her, does she exist or doesn't she. I think it also leads into some good areas for logo development and for a memorable brand experience.

"NESS" is always there right below the surface protecting your critical private information from hackers and unscrupulous processing agents" When you see her again is anybodies guess. It also is the last part of "Witness" which is where I derived the word. With NESS you open a whole new world of security for your customers.

I also like VULCAN. It is a play on "virtual card numbers" hence VCN. Vulcan is the beneficial god of fire and a craftsperson. The software hammers out a new number for each transaction from something about its former client credit card number that no one else can deduce.

Those are two ideas, I am sure we can come up with more. To me, the story will sell the client on the brand not the name. The name just supports the story

best of luck with it
Phil.

ZIPD

CAMELIO

MATRIX

ENIGMA

XENOS - Means stranger in Greek - isn't that what you want the customer to be?


Hope this helped, Katharine

Hey Barq...consider these short :-)

ESSE
PLUS
BUSI
KEY
DASS
VIVA
CEE
SINE
FERV
YONCE
SIE
DAZE
CONTE
AVEE
WIE
CLINI
LINO
BORN
INTE
ROYA
EXTRO
BEYO
MOVA


Your Servant,

Deremiah *CPE

Some words to consider avoiding:

ALAZAR - reminds me of Balthazar or Bizarre.
BIMA - is the Hebrew word for podium where the Torah is kept.
SURE - reminds me of deodorant
ONCE - means 11 in Spanish.
CACHE - reads as both "CASH" and "CASHAY" depending on the language, but will probably be mispronounced as "CATCHY"
PRIVIT - is an alternate spelling of privet, a type of bush that's fast growing and often turns into a nuisance.
XENOS - is an evangelical church in Ohio.

Some quick ideas:

Signet
Cipher
Metaphor
Handshake
Imprimatur
Cordon
Monogram
Fido
Snowflake
Trove
Forte
Zebro (Esperanto 'zebra')
Klavo (Esperanto 'key')
Cifor (Esperanto 'secret code')
Miri (Esperanto 'marvel')