Question

Topic: Taglines/Names

In Need Of A Snappy, Brandable Name!!

Posted by Anonymous on 3/26/2012 at 7:08 PM ET 250 Points
My companyk provides an eco friendly service to car yard and automotive showroom businesses.

We provide a cleaning and detailing service without the use of water. Our product is 100% eco friendly and the use of no water means we save on average 90 gallons of water per wash. Our product is made from a bio degradable nano technology polymer that treats the paint of the car whilst removing the dirt and leaves a polished surface for up to 6 weeks. All this without using a single drop of water!

This means we can offer a no mess no fuss detailing service on the show room floor!!

Our portable unit is in the shape of a road cone just 3 times larger if you can imagine that. Also our corporate colours are royal purple and silver.

I need a snappy and highly brandable name that incorporates these features and communicates effectively!

Any ideas or suggestions would be greatly appreciated!!
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RESPONSES

  • Posted by mgoodman on 3/26/2012 at 8:07 PM Moderator
    So the benefit is clean cars that show well, right? And you think that being eco-friendly is something that your target audience will value enough to pay a premium for.

    If it were up to me, I'd first make sure that the product/service solves a real problem for the target audience. If it doesn't, the name won't matter much. If they're basically satisfied with the way they clean cars now, and they don't have serious pangs of conscience because of water usage, then this is going to be a real uphill battle for you -- regardless of the snappy name.

    To me this sounds like a solution in search of a problem.
  • Posted on 3/26/2012 at 8:16 PM Author
    Thank you for the response.

    We have found that car yards and showrooms employ outside contractors to do this service or the sales staff are responsible to clean and detail the car.

    We offer a no mess no fuss service at a significant saving in application time and cost. This also allows the sales staff to do what they were hired to do... which is sell... Our product is cutting edge and allows for a full car detailing service without having to move the car from the showroom as there is no mess! Guaranteed!

    We have done some research and have had mostly positive feedback regarding the viability of the business model.

    Please do give ideas and suggestions regarding the name and brand!!

    Thank you again for your response...
  • Posted by Jay Hamilton-Roth on 3/26/2012 at 8:22 PM Accepted
    Given what you wrote, then why not simply name the business "No Mess Car Wash" (or "No Mess Car Detailing")? The no-mess is what's interesting to your target audience, they don't care how you do it.
  • Posted on 3/26/2012 at 8:32 PM Author
    Fair enough...

    Point taken. The name I am looking for also needs to be able to translate into a great domain name as well.

    Any other Ideas or suggestions?

    Thanks for responding...
  • Posted by Jay Hamilton-Roth on 3/26/2012 at 9:23 PM Member
    FYI: NoMessCarWash.com and NoMessCarDetailing.com are both available....
  • Posted on 3/26/2012 at 9:26 PM Author
    Great...


    Thanks for that!!

    I will definitely consider those names...

    Thank you for your response!
  • Posted by garyseanandrew on 3/26/2012 at 10:31 PM Accepted
    How about considering your services plus your location?

    For example: service + location

    carwashinmanhattan.com
    or
    manhattansfinestcardetailing.com


    You might also want to consider a more generic terms

    carwashmaster.com
    thecarwashcompany.com
    edwinswashandwipe.com

  • Posted by Gail@PUBLISIDE on 3/26/2012 at 10:42 PM Member
    No Wash Car Detailing

    Eco Wash & Auto Detail
  • Posted on 3/26/2012 at 11:04 PM Member
    Effortless auto clean/wash

    Eco auto washer/s

  • Posted on 3/26/2012 at 11:08 PM Accepted
    Mobile eco power wash

    Mobile eco clean
  • Posted on 3/27/2012 at 2:57 AM Author
    Hi everyone...


    Thank you for the awesome feedback. I believe with the advice i have garnered here i will be able to make a decision soon...

    I will keep everyone up to date...

    Thanks for your responses...
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