Question

Topic: E-Marketing

Niche Latina Website

Posted by Anonymous on 4/24/2006 at 3:40 PM ET 250 Points
I am the founder of Casa Naranja www.casanaranja.com, a networking and definitive online resource aimed at upscale Latinas and the Latincentric in NYC.

We are a networking and definitive resource aimed at upscale Latin women with a twist. We bring to, introduce and envelope Latin women in all of the delicious, luxe, inspiring things out there. The idea stemmed from being in the know of so many different things, places, people, events and treatments. We are creating a movement through our monthly events, weekly e-newsletter and website, a wonderful, delicious, luxe pleasure movement among a tightly knit community of well heeled Latina women.

Our concept is fantastic but we need a solid marketing plan and don't really know where to start. Our main goal is to attract partership revenue to continue with our monthly events and enewsletter. We are a start up and don't have the cash flow to pay a marketing person or a pr person. we need to spread the buzz and attract new subscribers. Our ultimate goal is to expand the events and newsletters nationwide and in Latin America/Carribean.

Our audience is bilingual, independent and social; has an accelerated lifestyle, is internet active; they are finance, marketing, media, corporate, fashion & industry professionals, 21-45 years old, 80k median HHI. Our audience is attentive to on site promotion and grass-roots marketing messages, drives, enjoys travel, fun seeking and adventure; is fashionable and trend-setting; reads music, industry and lifestyle magazines, listens to current music, attend concerts, restaurants and special events.
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RESPONSES

  • Posted by Frank Hurtte on 4/24/2006 at 3:48 PM Member
    to attract people to your site..
    Give women memberships the and discounts on clothing. men and advertisers will come soon after.
    Other than that it is hard to provide much more...
  • Posted by Pepper Blue on 4/25/2006 at 11:42 AM Member
    Hi Elizabeth,

    I strongly suggest you look at running pay-per-click advertising campaigns with Google AdWords and/or Yahoo! Search Marketing.

    I did a quick analysis of some of the keywords and phrases you should be using to attract your target markets and it appears to be wide open - good keyword buys for a reasonable price.

    It would be easy to target the geographic areas you stated so you won't be showing in areas that you don't want to.

    Contact me offline and we can talk more about it, but I think this is definitely something you need to look into as it is fits into your business model perfectly.

    I also have some other ideas we can go over which time and space don't allow for here.
  • Posted on 5/1/2006 at 5:29 PM Author
    Thanks you so much for all of your valuable input. I was looking for more help on a marketing plan.
  • Posted on 5/2/2006 at 10:52 AM Author
    Joe,
    Thank you so much for all of your incredibly valuable information. Is there a way to filter a list for upscale Latinas?

    Saludos,
    Liz
  • Posted on 5/5/2006 at 4:19 PM Author
    Joe,
    Thank you so much. This is an incredible wealth of information.

    Saludos,
    Liz
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