Question

Topic: Taglines/Names

Brand Name For A New Modern, Cosmopolitan Hotel.

Posted by steveg on 10/15/2007 at 11:24 AM ET 500 Points
Looking for a brand name for a new modern hotel in Southern California. Current name choice does not reflect the cosmopolitan feel client is looking for.
This is an extended stay, suites hotel with generous amenities, office space and luxury appointments in each room. The hotel was designed to capture business people who are looking for no hassle, quality, clean and quiet environments. We would be competing directly for clients who would be going to the Hyatt Place, The Loft, and The Element styles of hotel. They are sophisticated and looking for designer looks as well as price matching quality.


To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by NovaHammer on 10/15/2007 at 11:45 AM Accepted
    May I suggest 'The Q'.

    Simple, elegant logo potential, re: Quality, Quiet rarely used letter. Way different IMHO.
    Easy for B'Berry txt too!

    It is immediately memorable and begs the question (and subsequently stays on the mind longer) "....what does it mean ... What is it?" Creates some buzz but not overtly.

    A name like Tapestry or some other over used quaint Name doesn't sound cosmo. or edgy enough for what you describe.

    Good Luck
  • Posted by terri on 10/15/2007 at 11:51 AM Accepted
    Some quick thoughts:
    Sun Suites
    Cultura
    The Metro
    Station (or The Station)
    The Station
    Boardroom
    Opal Suites (or Opal Plaza)
    Paradisio
    The Spot
    Sun Spot (or Sun Spot Suites/Sun Spot Plaza)
    The Post
    Executive Suites
    Headquarters (or HQ)



  • Posted by Jay Hamilton-Roth on 10/15/2007 at 12:12 PM Member
    C-Suites
    CEO Suites
    BOTG Suites (Business-On-The-Go)
    Suit Suites
    5 to 9 (the opposite of 9 to 5)
    OTR (On the Road)
  • Posted on 10/15/2007 at 1:35 PM Accepted
    Essential Suites
    Windfall Suites
    Noble Suites
    The Habitat
  • Posted by SteveByrneMarketing on 10/15/2007 at 2:33 PM Accepted
    You didn't say if there is already a brand name like "Hyatt" associated with the new hotel. For example, "Hyatt Pad".

    If there is no other banding available, then keeping if simple is best.

    The Pad
    The Crib
    The Digs
    The Flat
    The Flop
    The Suite
    The Cave or La Cave

    or LuxoPad, LuxoCrib etc.

    Hope this helps,

    Steve
  • Posted by steveg on 10/15/2007 at 3:07 PM Author
    Steve:

    This is an independent hotel. However, we would like the brand name to be accepted in different regions if we choose to develop new locations.

    All good ideas so far.

    Steve
  • Posted on 10/15/2007 at 3:52 PM Accepted
    Hi Steve,

    Here are some quick thoughts:

    Beckon
    Rêverie
    Viazza
    Grove
    Haven

    Let me know if want a more concerted naming effort -- it's what I do.

    Brent
  • Posted by iFocus on 10/15/2007 at 10:23 PM Accepted
    The Edge
    The Grand
    The H
    The Place

  • Posted by Mushfique Manzoor on 10/16/2007 at 7:11 AM Member
    Hi Steve

    how about these...

    "South World"
    "Southern Kozmo"
    "Kozmo Kalifornia"
    "LA Kozmo"
    "California Kozmo"

    hope this helps

    cheers
  • Posted by steveg on 10/16/2007 at 10:32 AM Author
    Great ideas guys. The creativity is flowing. Several of these can go to market right now. I wish I had more than one hotel...

    Keep the ideas coming. I will probably need to close this tomorrow.

    Steveg
  • Posted by Tracey on 10/16/2007 at 4:22 PM Member
    I like the "Q"... the abstractness of the name makes it very flexible. Business, pleasure, etc.
  • Posted on 10/16/2007 at 10:55 PM Accepted
    The Environs (or just "Environs")
    The Coordinates
    Surroundings
    Aspect
    Summit Suites

    Good luck!

  • Posted by steveg on 10/17/2007 at 12:36 PM Author
    Bill:
    We are in agreement of brand alignment. I also checked out your site and offerings. I like your educational approach to what you do.

    The hotel project is under the watch of a prestigious hospitality management firm who, from my perspective, has developed a brand promise and position in harmony with your posting. As a business traveler myself, their ideas are spot on.

    The name of the hotel is in doubt because originally it was to be a one-off location and the name was regionally specific. Now multiple locations are being considered.

    If you have time, tell me why Kozmo fits the profile and target market...being a big Seinfield fan, I immediately think of Kramer. It makes me smile, but I'm having trouble seeing it lit up spanning the side of a new hotel.

    Steve

  • Posted by Chris Blackman on 10/17/2007 at 10:54 PM Accepted
    Here's a few to throw on the barbie...

    Sojourn
    Breakaway
    The Blackberry
    Mode
    2nd Home
    Hotel California
    2nd Base
    The New
    Metropica

    ChrisB
  • Posted by steveg on 10/18/2007 at 3:47 AM Author
    I appreciate your input, ideas, and most importantly, your time.
    I've awarded points to those who submitted at least one name that will be considered for the short list. Again, thank you.

    Steveg
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)