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  • Three Best-Practices to Align Web Development With SEO

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    "Make friends with your Web designer" is smart advice for an SEO practitioner. This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team. Read on for more.

  • Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they're being pursued by a big, bone-crushing boulder. It doesn't have to be that way.

  • Median and Average Landing Page Conversion Rates for 16 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce.

  • Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.

  • COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.

  • How to Attract Buyers in the Modern Business-to-Business Market

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B sales and marketing have evolved rapidly. Digitization has transformed the way buyers research and procure products and services. Sellers no longer have control over the flow of information, and buyers' expectations have changed. Here's what B2B suppliers need to do to attract today's buyers.

  • How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search.

  • The Challenges That Product Experience Management (PXM) Can Solve

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Constantly expanding customer touchpoints and cross-border commerce make the optimization of product listings and data difficult—but no longer optional. Product experience management can help you meet the needs of customers in today's marketplace.

  • How to Create High-Converting Descriptions for Your Product Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even collected reviews from customers. So what's still missing? Thoughtful product descriptions that convert.

  • The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need.

  • SEO for B2B Marketing: Keywords, Content, and Clicks

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.

  • Overcoming the Top 7 Reasons for Shopping Cart Abandonment

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    If you own an e-commerce storefront or work for a company that sells online, you're familiar with a frustrating fact: Shopping cart abandonment. Here are the leading reasons for cart abandonment—along with strategies for overcoming those obstacles to purchase.

  • The Next Decade of E-Commerce: A Shift From Intent to Discovery

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce.

  • Three Problems Still Plaguing Online Shopping, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.

  • Why Delivering Live Chat Support to Customers Is a Must for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live chat support to customers can make all the difference.

  • The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing.

  • 404 Errors: What Happens When Your Web Page Is Broken [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites—for various reasons. Here's what they are, how they affect your site, and what you can do to fix them.

  • Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.

  • Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation?

  • 10 Examples of the Best Brand-Community Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.