Session Highlights

Session 1 | January 10

What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In, presented by Salesforce

with Martin Kihn

AI changes everything… but not how you think, says Martin Kihn, VP of Strategy at Salesforce Marketing Cloud. It's not going to replace high-level roles or erase industries. But it will fill in gaps. Check out Martin's predictions for AI in this clip from the first session from AI for Digital Marketers.

Session 2 | January 17

10 Ways to Use AI for Performance and Productivity

with Andy Crestodina

Disappointed with the output you get from AI? Andy says you have to provide a lot of detailed information. Watch how Andy prompts ChatGPT to create a comprehensive, SEO-friendly outline for his articles. Just don't forget to edit the output.

Session 3 | January 24

Choosing the Right AI Tools

with Katie Robbert

No surprise here: Marketers are adopting AI at a faster rate than ALL other industries. But are we choosing the best tools… or are we short-sighted in our decisions? Katie reveals the three biggest “ingredients” to consider when choosing your AI tools.

Session 4 | January 31

CreAItion: Using Artificial Creative Intelligence in Marketing Design

with Jared Williams

Session 5 | February 7

Using AI to Create Better Video Content, Faster

with Tyler Lessard

Session 6 | February 14

Using AI for Email Marketing

with Erica Salm Rench

Session 7 | February 21

From Prospects to Pipeline: Mastering the Use of AI in Your Landing Pages

with Mary Owusu

Session 8 | February 28

Using AI to Modernize Your SEO Strategy in 2024

with Dale Bertrand

Session 9 | March 6

Becoming a Champion of AI in Your Organization

with Amanda Todorovich

Session 10 | March 13

The Marketer's Guide to Prompt Engineering

with Christopher S. Penn