Previous Sessions
Access sessions anytime—at your convenience!
Session 1 | Broadcast on January 10
What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In, presented by Salesforce
with Martin Kihn
Discover today's biggest trends in marketing... and how advanced AI can help you tap into them. Martin Kihn (SVP of Strategy at Salesforce Marketing Cloud and former Gartner Research VP) explores the vital trends impacting marketers, including first-party data, retail media, and Taylor Swift.
Session 2 | Broadcast on January 17
10 Ways to Use AI for Performance and Productivity
with Andy Crestodina
Disappointed with the output you get from AI? Andy says you have to provide a lot of detailed information. Watch how Andy prompts ChatGPT to create a comprehensive, SEO-friendly outline for his articles. Just don't forget to edit the output.
Session 3 | Broadcast on January 24
Choosing the Right AI Tools
with Katie Robbert
It seems like there's a new AI tool every week. But is it worth your time? And what tools should you be looking at? Katie Robbert (CEO of Trust Insights) walks you through the 5P framework to assess your needs, shares the most common use cases for AI, and helps you select the right tools for your marketing toolkit.