Aligning the Twin Hearts: Marketing and Sales | Workshop Nov 8


Aligning the Twin Hearts:
Marketing and Sales

Presented by Pam Didner

November 8 | 11am–3:30pm ET

Increase revenue with sales enablement! Discover how to think like the sales team, map marketing content to the sales process and qualify leads for sales. After, you'll have a 3-part sales enablement plan that gets management buy-in.

Want to increase your revenue? Align your marketing and sales efforts! With this interactive workshop, you'll learn about lead qualification, thinking like a salesperson, and mapping your marketing content to the sales process.

You'll walk away with a three-part sales enablement plan and an understanding of how to optimize the flow of your plan. You'll get tips for creating and presenting your plan to get buy-in from management. You'll even learn how to keep your sales enablement going with martech + sales stack integrations to ensure continuous collaboration and communications.

It's time to close the gap between sales and marketing. Join the MarketingProfs community at this live workshop (there will not be a chance to watch on-demand) to...

  • Align marketing with sales so your efforts support sales conversations
  • Plan your content using intelligence gathering and sales personas
  • Build a dashboard, and then implement, measure, and assess the results of your sales enablement plan

What's included:

  • Four hours of live, online instruction (no on-demand viewing!)
  • A comprehensive, interactive workbook filled with in-class activities, templates, and important takeaways
Headshot of Pam Didner

About Pam

Pam Didner is a B2B and tech marketing consultant, writer, speaker, and author of three books: Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer. Her forte is creating successful global marketing plans that meet local marketing and sales teams' needs. She specializes in sales, marketing, and internal/external communications consulting; keynote presentations; corporate training; and workshops. She regularly contributes articles to The Guardian, Content Marketing Institute, and more.


"Good insider information from a reputable source that's been through this sales and marketing dance."

—Sales Enablement Working Webinar attendee

"Pam is very knowledgeable and engaging. This [event] is full of practical advice and guidance to help you build a customized plan for your organization."

—Sales Enablement Working Webinar attendee

"I strongly recommend all content creators become MarketingProfs PRO members. I've been a member for nearly a decade, and the organization remains one of my go-to resources for training, online events, and plenty of great content."

—Erika Heald | Founder | Erika Heald Marketing Consulting