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  • How to Navigate Transformative Trends and Power Your Data-Driven Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. Sponsored by Snowflake.

  • How to Scale Your Paid Search Ads: The Dual-Axis Framework

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.

  • The Paid Channels Marketers Plan to Increase Spend On in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.

  • 2024 Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Advertising & Promotions

    What's next for B2B? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Vidyard.

  • Content Syndication + ABM Advertising: Better Together

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.

  • LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

  • Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

  • How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.

  • Programmatic and ABM: A Match Made in Heaven for B2B Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted prospects—on websites, across social media, and more. Sponsored by StackAdapt.

  • Co-Op Marketing Is Recession-Proof Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

  • Ad Tech Report: Is the Medium Rectangle's Era Over?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.

  • How to Make Paid Social Work for B2B SaaS

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.

  • LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.

  • The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

  • The PPC Power Players: Ad Platforms Making a Big Impact

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

  • Tips for Setting Up Your First TikTok Ad Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research.

  • Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?

  • Out-of-Home Advertising for B2B Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?

  • Identifying the Best Advertising Strategy for Your Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today.