Beyond SEO: How Modern Content Marketing Powers Growth

Gone are the days of working high-volume keywords into content and BOOM—ranking on search. Where long-term success is beholden to tech giants.

Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth.

Amanda will share how to think beyond SEO to audience research—so you know who is searching, where they're already hanging out, and what else is top of mind for them.

Join us to learn:

  • How content powers the rest of your marketing functions
  • How to better work with your cross-marketing stakeholders (without stepping on toes!)
  • What it means to strive for "business sustainability" with your content
  • How to develop agreed-upon content KPIs with your leadership team


Amanda Natividad

Amanda Natividad is VP of Marketing for SparkToro. In her spare time, she writes a marketing newsletter called the Menu and teaches Content Marketing 201. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox.

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  • Date: February 27, 2024 — 2:00 PM ET
  • Length: 45 minutes
  • Presenter: Amanda Natividad
  • Topic: Marketing Content, Marketing Strategy, SEO
  • Price: $0


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