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  • Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    Is your organization ready for a rebrand? Don't jump the gun. Before you launch, take these three steps.

  • Brand Extensions: A Strategic Path to Growth

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful.

  • Five B2B Brands That Prove Voice Search Is More Than Hype

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way.

  • The Most Valuable Global Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.

  • Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.

  • Six Steps for Branding Your Emails Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro?

  • The Everybody Writes 2 Book Launch Bash!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.

  • Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences.

  • How to Create a Social Media Style Guide in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.

  • A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay.

  • Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.

  • How to Budget for Your Brand Strategy in 2023

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.

  • Four Ways to Improve Brand Loyalty [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.

  • The 30 Brands B2B Professionals Trust Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.

  • Why You Need a Branded Podcast (And How to Create and Brand Yours)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.

  • Influencing the Influencers: A B2B Guide

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

  • The Difference Between Rebranding and Debranding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.

  • Programming Social Channels (Like a Streaming Service!)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Social Media Marketing

    SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.

  • How to Make a Company-Story Video That Helps Your Business Shine

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.