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  • Seven Ways to Catapult Conversion for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.

  • The Do's and Don’ts of SMS Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.

  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

  • The Time and Cost of Mobile Application Development [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.

  • How to Use Mobile Marketing for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.

  • The Correlation Between Mobile Page Speed and Search Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.

  • Mobile App Development Trends in 2018 and Beyond [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in the years to come.

  • Three Tips for Better Real-Time Mobile Marketing in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.

  • The B2B Exemption to the Telemarketing Sales Rule

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.

  • How to Market Your App Internationally [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.

  • The Most and Least Important PR and Corporate Communications Tactics and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.

  • The Domination of Mobile Ads: Trends and Statistics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.

  • Mobile vs. Desktop: The Share of Video Plays by Device Type

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.

  • Create Your Business's First Mobile App in Eight Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.

  • Five Essential Multichannel Marketing Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.

  • Top 3 SMS Marketing Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.

  • How to Effectively Personalize Your Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.

  • Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.

  • Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?

  • How Many Mobile Push Notifications Are Too Many?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?