Email Marketing Friday Forum


  • NEW Email and Content Tactics to Drive Demand

    Think you're up-to-date on the latest email marketing trends? Think again! In this session, email expert Jay Schwedelson will uncover the latest and greatest email marketing tips, trends, and tactics that drive demand.

    Discover effective best-practices to cut through the noise to ensure your emails are making an impact—and new ways to improve your email marketing ROI.

    You will learn:

    • How to double your email open rates with simple and quick tweaks
    • The power of subject lines and how to create content that resonates
    • Ideal email frequency, send times, and tactics that increase engagement


    Jay Schwedelson
    • Jay Schwedelson
    • Founder,
    • @worldata

    Jay is one of America's top marketing experts, providing research-backed best-practices to marketers. He's the founder of, the leading free subject-line rating tool, and the president and CEO of Outcome Media, a multibrand marketing services company.

  • The Future of Your Email Inbox: 2024 Predictions

    A new year brings new email trends! That's especially true following an eventful year of AI updates, BIMI advancements, Apple's Link Tracking Protection, and record email volumes.

    Are you prepared for a brand-new set of email marketing challenges in 2024?

    Join Guy Hanson for this essential session on the emerging email trends of 2024—and how to prepare for the future of deliverability and more.

    You will learn how to:

    • Keep up with AI's growing role in email marketing
    • Stay compliant with new sender requirements by Gmail and Yahoo
    • Balance emerging must-have email technologies with new legal guidelines


    Guy Hanson
    • Guy Hanson
    • VP of Customer Engagement, Validity
    • @TrustValidity

    Guy, VP of customer engagement at Validity, has worked with global businesses to improve their email delivery, engagement, and revenue for over 20 years. Known as an email and data thought leader, he shares his passion through insightful commentary.

  • How to Enhance Your Lead Nurture Journey

    Getting leads is the first hurdle in sales and marketing… but nurturing and converting them is a challenge in and of itself. We know that new leads come with varying needs and requirements, yet many marketers fall short in the nurturing stage because they typically treat all leads the same.

    Adeola Sole will cover strategic ways to enhance your lead nurture campaigns and journeys. She will also review a global ticketing platform's case study on using email to increase SQL numbers.

    You will learn how to:

    • Segment your audience in different ways to increase response
    • Convert leads to SQLs through email nurture campaigns
    • Optimize your nurture strategies based on case study examples


    Adeola Sole
    • Adeola Sole
    • Founder, Strategy CRM

    Adeola, the founder of Strategy CRM, is an email strategist, CRM consultant, and international speaker with over a dozen years of experience in managing complex email marketing campaigns. She applies her deep knowledge of email and lead nurture to increase retention rates and ROI.


For over 20 years, tens of thousands of organizations worldwide have relied on Validity solutions to target, contact, engage, and keep customers—using trustworthy data as a key advantage. Validity's flagship products—DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts—deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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  • Date: February 9, 2024 — 11:30 AM ET
  • Sessions: 3 presentations by top industry experts
  • Length: 45 minutes per session
  • Topic: Measurement & Analytics, Communications, Email Marketing
  • Price: $0


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