Inbound marketing is the process of helping prospective customers find your company, often before they are actively looking to make a purchase, and then progressively turning that early awareness into brand preference, knowledge of your products and services, and a buyer’s journey that ultimately leads to booked revenue for your business.
In this 20-page how-to guide, Inbound Marketing: The Art of Attraction, you’ll learn the fundamentals of inbound marketing, from understanding your value to cementing your relationships with content.
You will learn how to...
- Establish a sound plan
- Develop interactive content for each stage of the buying cycle
- Distribute your content to maximize its reach
