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  • Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how.

  • The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

  • Four Key Benefits of Using a CRM for Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver.

  • Nine Strategic Content Repurposing Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.

  • 10 Ways to Create More Content in Less Time

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    If your sales pipeline endlessly requires content to fuel business growth, it may feel like you're always playing catch-up. But there are ways to speed up your content creation. In this webinar, you'll get 10 actionable tips on how to create more content with fewer resources—in less time. Sponsored by Canto.

  • Top 3 AI Tools for High-Quality Content Creation

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.

  • Why Thought Leadership Content Fails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.

  • SaaS Case Study Marketing Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.

  • How to Make Thought Leadership a B2B Demand-Gen Dynamo

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.

  • Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?

  • Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Are you producing Sales-supporting content that goes unused? As marketers, we all experience that disappointment. What if you could fix it by setting up the "just right" conditions that they need? Learn how this research-backed formula gets salespeople to use more of your content and close more deals. Sponsored by Allego.

  • How to Build a B2B Lead Gen Webinar

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

  • The Core Audiences of Different Audio Formats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.

  • How Content Marketing Builds Brand Loyalty [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value.

  • Generate High-Quality Traffic That Turns Into Leads and Sales | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out.

  • Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.

  • The Power of a Collaborative Content Strategy | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.

  • The Mechanics of Running a Content-First B2B Marketing Department | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable insights and tips from content marketing expert Joe Pulizzi. Read more and watch the video.

  • Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?

  • The Art of Crafting Prompts

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Communications

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew how to use them? Join this free session from the AI for Content Creators series to discover the power of effective prompts for AI writing platforms like ChatGPT.