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  • Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks for achieving synergy between your Sales and Marketing efforts.

  • Choosing the Right Customer Data Platform: A Guide

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

  • The State of AI and Automation in Marketing Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees.

  • Are Businesses Planning to Give Their Employees Raises in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

  • Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.

  • Are Job Seekers Lying About Their AI Skills?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.

  • Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more.

  • How to Build a Great Marketing Team in 2023 | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.

  • Generative AI: What Keeps Me Up at Night

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian.

  • Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuring your team is fully engaged and committed to your B2B success.

  • Five Ways Marketers Can Scale and Lead Remote Teams Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Managing remote teams is not just about having virtual meetings ad nauseam. This article explores other ways of securing performance and cohesion in remote marketing teams.

  • How Well Are CMOs and CFOs Collaborating?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.

  • How B2B Firms' CRM Usage Is Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.

  • Are Businesses Creating AI Guidelines for Employees?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research from Conversica.

  • Five Effective Ways to Justify B2B Marketing Spend [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend.

  • From Overwhelmed to AI-nspired

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.

  • Martech Replacement Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

  • Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.

  • The Top Challenges Companies Face in ESG Reporting

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.

  • Why Employees Are Staying at Their Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.