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  • B2B Lead Gen: How to Boost SEO & PPC Conversions

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from Northwoods, learn how to effectively do both and take your PPC and SEO strategy to a whole new level. Sponsored by Northwoods.

  • The Top 10 Workplace Skills Trending on Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills.

  • How to Level-Up Your Content Marketing With a Topic-Cluster Plan

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.

  • How to Audit Your Content and Website for SEO and Lead Generation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    To improve your website's Lead Gen... improve the SEO! Interactive Marketing Expert Andy Crestodina leads this free training to help you find your top-performing pages... uncover the ROI of on-page videos... and discover which adjustments have the greatest impact on traffic and conversions.

  • An 11-Step Plan for Improving Your SEO Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines.

  • Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Keyword research can be complicated, but the best keywords and phrases to target can often be found by just sniffing around Google and competitor websites. Here's a basic rundown of where to start.

  • A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility.

  • How Many Words Do People Use When Searching Online?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.

  • Your B2B Website Power Page: Seven Must-Have Ingredients

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients.

  • Three SEO Trends Marketers Need to Know in 2022

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list.

  • 10 Important Google Search Algorithm Updates From 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.

  • How to Use Google Search Console Insights for Your SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.

  • Marketers' Top SEO Priorities in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.

  • Five Ways to Improve Content Quality Signals on Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

  • Top 5 Advertising Trends to Watch Right Now

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

  • What B2B Marketers Need to Know About Core Web Vitals

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.

  • SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.

  • Eight SEO Strategies to Consider for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • The Most Important Search Ranking Factors According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal.

  • Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.