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  • The Secret to Successful B2B Events: Five Tips for Thoughtful Design

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.

  • Google's Guide to User-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.

  • How to Pick the Right Website Color Scheme [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.

  • Five Ways to Improve Content Quality Signals on Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

  • Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.

  • The Anatomy of a Great Business Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • What B2B Marketers Need to Know About Core Web Vitals

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.

  • 27 Useful Tools for Managing and Growing Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.

  • Eight SEO Strategies to Consider for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • The Incredible Scale of Data Generated Online Every Minute [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?

  • Five Reasons to Prioritize Spend on Website UX Design

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.

  • Eight Graphic Design Trends That Will Define 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.

  • Website Conversion Trends Every Marketing Professional Should Know About

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.

  • Does Including Video on Site Landing Pages Boost Conversions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.

  • 10 Web Design Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design.

  • These Five Tactics Will Help You Outrank Your Competitors on Google

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.

  • Ad Tech Failed the Middle Market. When Will We Learn?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.

  • Optimizing Your Site: How to Write for Google and the Reader

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: SEO

    Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • How Long It Takes to Read the Legal Fine Print on Popular Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing.

  • What Is Search Intent? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?