Question
Topic: Branding
Sub-brands In A Local Government Organization
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There is a trend in logo requests lately from several stakeholders and we ended up having at least 20 different sub-brands within the organization.
Some senior leadership folks don't like that. They want to see consistency. Some others love to have sub-brands.
My questions are:
1. where is the line
2. if we allow sub-brands what do we have to consider?
3. how to maintain consistency in the use. Some people used their sub-logo to print swag. They are everywhere in the city and nobody knows what that logo is.
4. Should a sub-logo be designed with a common colour palette in mind?
5. Any other thoughts?