Know-How Exchange : Social Media

From Twitter's own blogs:
https://blog.twitter.com/en_us/a/2016/new-research-the-value-of-influencers...
https://marketing.twitter.com/en_gb/insights/twitters-audience-is-hugely-in...

On the other hand:
https://www.platformer.news/twitter-is-dead-and-threads-is-thriving/

Twitter can be a powerful tool for influencers of any niche, regardless of their field. Here are some key ways it can help them:

Reach and Engagement:

Massive audience: Twitter boasts over 450 million active users, providing access to a vast potential audience for any niche.

Real-time conversations: The fast-paced nature of Twitter allows for instant engagement with followers and fosters organic conversations.

Hashtags and trending topics: Leverage relevant hashtags and trending topics to gain visibility and connect with audiences interested in your niche.

Live features: Tools like Twitter Spaces and live video offer opportunities for direct interaction with your audience and building deeper connections.
Content and Branding:

Short-form content: Twitter's format is perfect for sharing bite-sized pieces of content, engaging your audience quickly and concisely.

Diverse content formats: Utilize text, images, videos, gifs, and polls to keep your content interesting and cater to different learning styles.

Thought leadership: Share valuable insights, expertise, and opinions to establish yourself as an authority in your niche.

Brand storytelling: Use Twitter to weave a compelling narrative for your personal brand or the brand you represent.

Community and Collaboration:

Connect with like-minded individuals: Find and follow other influencers and enthusiasts in your niche to build relationships and exchange ideas.

Collaborations and partnerships: Partner with other influencers for joint projects, cross-promotion, and reaching new audiences.

Build a loyal community: Foster a sense of community by interacting with your followers, responding to comments, and addressing their needs.
Growth and Monetization:

Drive traffic to other platforms: Use Twitter to direct followers to your website, blog, YouTube channel, or other online presences.

Build an email list: Leverage Twitter to capture leads and grow your email list for further marketing and engagement.

Direct sponsorships and collaborations: As your influence grows, brands and businesses may approach you for sponsored content, product endorsements, or other monetization opportunities.

Sell your own products or services: Twitter can be a platform to promote your own products, courses, or services directly to your target audience.

Of course, the effectiveness of these strategies depends on various factors like your niche, content quality, and engagement level. However, when used strategically, Twitter can be a valuable tool for any influencer to build their audience, establish their brand, and achieve their goals.

Remember, be authentic, engage genuinely, and provide value to your audience to reap the full benefits of Twitter as an influencer.